Job Description

For more details, please connect with Soumya Nayak at soumyan@vgroupinc.com or call at (919) 892-9711.

Job Title : Senior Human-Centered Design (HCD) Strategist

Duration : 24 Months + Extendable

Location : Baltimore, MD (Hybrid)

Hours Per Week : 40

Interview Type : TBD (Phone/Webcam/In-person)

Responsibilities :

Serve as the Senior Human-Centered Design (HCD) Strategist on MHBE's Medicaid outcome-focused pilot team, contributing senior domain expertise while collaborating across policy, operations, eligibility, and information technology functions.
Lead human-centered design practice across the Medicaid eligibility, enrollment, and renewal lifecycle, analyzing current-state journeys, designing improvements, and supporting implementation alongside program and IT teams.
Conduct qualitative user research with Medicaid beneficiaries and frontline eligibility staff to surface pain points, friction points, and unmet needs across the consumer and worker experiences.
Translate research findings into service blueprints, journey maps, prototypes, and design recommendations that inform service design and technical improvements to MHBE platforms supporting Medicaid eligibility and enrollment.
Ensure all design work prioritizes usability, accessibility (Section 508 and WCAG), inclusion, and equity for diverse populations.
Apply and contribute to design system standards to drive consistency and quality across the user experience.
Facilitate stakeholder engagement across program staff, IT teams, executive leadership, and beneficiary communities.
Present research findings and design recommendations in clear, decision-ready formats.
Ensure compliance with federal and state policies while delivering measurable improvements.
Lead HCD capacity-building initiatives, mentoring teams and embedding user-centered practices.
Collaborate with engineers, product managers, and business analysts to translate HCD insights into technical requirements and user stories.
Adhere to MHBE PMO policies, security, and change control processes.

Required/Preferred Skills:

Minimum Qualifications

• A minimum of seven (7) years of experience as a Human-Centered Designer, Service Designer, UX Strategist, or equivalent role, including work in regulated or large-scale environments.
• Experience designing digital products using human-centered design principles.
• Strong cross-functional collaboration and communication skills.
• Expertise in qualitative research methods (user interviews, usability testing, synthesis).
• Expertise in service design methods (journey mapping, service blueprinting, prototyping).
• Experience with accessibility standards (WCAG, Section 508).
• Experience working in government or regulated environments.

Preferred Qualifications

• Experience with Medicaid, CHIP, SNAP, TANF, or public sector benefits programs.
• Experience with healthcare, public sector, or nonprofit organizations.
• Knowledge of federal/state compliance and procurement processes.
• Experience in agile delivery or modernization projects.
• Experience with design systems and AI-assisted workflows.
• Experience in content design and plain language initiatives.
• Experience mentoring teams and leading workshops.
• Relevant certifications (NNG, IDEO, CUA, etc.).

V Group Inc. is a NJ-based IT Services and Products Company with its business strategically categorized in various Business Units including Public Sector, Enterprise Solutions, Professional Services, Ecommerce, Projects, and Products. Within Public Sector business unit, we cater IT Professional Services to Federal, State and Local. We have multiple awards/ contracts with 30+ states, including but not limited to NY, CA, FL, GA, MD, MI, NC, OH, OR, CO, CT, TN, PA, TX, VA, NM, VT, and WA.
If you are considering applying for a position with V Group, or in partnering with us on a position, please feel free to contact me for any questions you may have regarding our services and the advantages we can offer you as a consultant.

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